Many opponents of the social web deplore its role in declining mores. But… just look at this video by the Swiss NGO Solidar which creatively parodies George Clooney as a spokesperson for Nespresso.
Notice how the message on YouTube is short, which makes you visit the Solidar website. Where you are offered a wide array of tools to spread their message and make it your own. Well done!
Now, is this just another Social Media Shitstorm. Well, I prefer to focus on the broader message, AND on how easy Solidar makes it for us to share! That is something many “for profit” companies can learn from!
When I started to write this post, there where about 5.000 “emails” to George. Now, barely 30 minutes later, there are already more than 8.000!
If you cannot see the embedded video click here>
